Plenty of entrepreneurs set targets, but few have no sound plan to hit those targets. In this book, Chris is going to help you create a Grand Strategy, a blueprint of exactly what you want to achieve, and a roadmap to get there.  

Everything you need to succeed in your business falls under what’s called Quaternity —from product development to management to marketing and sales to every aspect of operations. Once you tap into the power of Quaternity, your business will operate like a well-oiled machine.

This book will help you build a kickass “dream team” of loyal, hardworking employees passionate about the work they do for you. 

Marketing is the lifeblood of business. You could have the best product, service, or store around, but if you don’t know how to market, your dead in the water. Chris will give you every tool you need to attract a flood of people through your door. And not just any people. The “right” kind of people. Your ideal customers.

Chris is going to turn your business into a sales machine. Once a potential customer enters your establishment, you need to sell them your product or service. Chris shows you how to do it in a way that results in maximal profits for your business, and maximal value for your customers. Chris takes the science of persuasion and distills it down into real-word tactics proven to boost sales by up to 73% per customer, per visit.

Discover how to use Gamification to month-after-month smash sales records. Chris shows you how to use Gamification to keep your employees’ enthusiasm levels peaked at all times. Gamification is your secret advantage to new sales records, new positive attitudes in your employees, and an all-around atmosphere of success and accomplishment. The infectious, addicting, and energetic buzz created by the games Chris is going to give you will instantly improve the morale of your staff. Feel good chemicals—dopamine, serotonin, and epinephrine—will flood their brains with surges of excitement, energy, and confidence. They’ll charge towards their sales goals like champions and treat customers with new levels of enthusiasm; driving sales, profits, and customer satisfaction through the roof.

Chris is going to show you how to price your products and/or services in ways proven to have the greatest effect on bottom line. Most business can realize an increase of up to 31% in profits without having to spend an extra dime on marketing, simply by optimizing their prices.

will help you realize the greatest return per dollar spent. Do you know how much you’re making per dollar you spend on fixed and variable costs? Do you know how to increase returns? Chris does. And you will too once you read this book.

How you serve your customers is one of the most important, yet little understood aspects of business. Even most of the businesses that “think” they get customer experience right are missing the mark. It’s not just about customer service. It’s about every element, both visible and invisible, that exists in the relationship you have with your customers. It’s what happens when they think about you, walk in your doors, make a purchase, and talk about you with friends an family. Chris’ customer experience strategies backed-by-science and can have a greater impact on your business than just about anything else. Your business will stand head and shoulders above everyone else in your industry in the eyes of your customers, and the proof will be in your bottom line.

No more running around, putting out fires all day, trying to “run” your business. Instead, you’ll lead with commitment and passion, and bring out the best in your staff. You’ll innovate and inspire and drive your team toward the “holy land” of your goals.

You can accomplish anything in life…as long as someone else does it. Many entrepreneurs make the mistake of putting all their energy and focus into “how” things get done. But more important than the “how” is the “who.” Who you hire can make or break your business. And more often than not, hiring new employees tends to be an adventure in frustration. But how do you separate the losers and the mediocre job-seekers from the winners? How do you assemble your dream team? You read this book. That’s how.

How you pay your team members will have a major impact on their productivity and the success of your business. You’re going to discover how to structure pay plans that maximize team perforce, sales, and profits. This is one of the most surefire way to turn average employees into high-performers and your best employees into superstars.

Every business has bottlenecks, those chokepoints obstructing production, sales, profits, and expansion. Discover how to identify and systematically do away with them until they are no longer hindering you from achieving your goals and fulfilling your Grand Strategy.